Innovaccer is hiring for freshers as Associate-Demand Generation
- Company Name
- Innovaccer
- Company Website
- https://innovaccer.com/
- Experience
- 0-3 years
- Job Role
- Associate-Demand Generation
- Job Type
-
- Experienced
- Fresher
- Job Location
-
- Noida
- Education
-
- BE/BTech
- Branch
-
- IT
- CS
Eligibility Criteria
- Highly experienced in implementing enterprise lead generation programs and processes
- Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams
- Proactive, decisive, independent thinker and should be good into industry research
- Solution-oriented approach with proven ability producing technically accurate, high-quality results
- Demonstrated ability to come up to speed quickly on a new campaign and balance multiple campaigns
- Experience creating task-based and process flow documentation
- Healthcare Domain and Big data Technologies understanding will be plus
- Excellent interpersonal communication skills
- Strong analytical skills with marketing science
Job Description
- Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
- Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information.
- Engage in dialogue to understand client requirements and expectations
- Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns
- Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates
- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership
- Drive data capture and management. Provide regular database health checks, cleansing, and augmentation.
- Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization
- Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer’s largest customers
- Knowledge of Sales funnel and pipeline structure
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